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UPWIRE®

Powered by Cooper Strategic

High Performance Neuroscience. Record-Setting Results.

An optimized brain changes everything. We draw on the latest brain science and best instincts of our team—which includes top strategists, neuroscientists, performance psychologists, innovation and behavior change specialists, along with Tier 1 Navy SEALs, fighter pilot commanders, record-setting athletes, and make-it-happen experts.

Yesterday’s solutions and best practices are today’s muddling mediocrity. The best approaches are becoming more precise and powerful every day. We know, because we are discovering and validating them, often conducting leading-edge research on vital breakthrough areas that no one else is studying. We draw on a peak performance research database of more than a million leaders, entrepreneurs, and other game-changers. We find where the smallest changes can make the biggest difference.

Learn more about our leading-edge discoveries here.

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How old is your brain's basic programming? Is this the right \"performance code\" for achieving our goals in today's hectic and modern world?

In this podcast, Robert Cooper discusses neuroplasticity and how Hacking Human Nature allows us to UPWIRE and steer a better course into our best possible future.

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How old is your brain's basic programming? Is this the right \"performance code\" for achieving our goals in today's hectic and modern world?

In this podcast, Robert Cooper discusses neuroplasticity and how Hacking Human Nature allows us to UPWIRE and steer a better course into our best possible future.