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UPWIRE®

Powered by Cooper Strategic

High Performance Neuroscience. Record-Setting Results.

An optimized brain changes everything. We draw on the latest brain science and best instincts of our team—which includes top strategists, neuroscientists, performance psychologists, innovation and behavior change specialists, along with Tier 1 Navy SEALs, fighter pilot commanders, record-setting athletes, and make-it-happen experts.

Yesterday’s solutions and best practices are today’s muddling mediocrity. The best approaches are becoming more precise and powerful every day. We know, because we are discovering and validating them, often conducting leading-edge research on vital breakthrough areas that no one else is studying. We draw on a peak performance research database of more than a million leaders, entrepreneurs, and other game-changers. We find where the smallest changes can make the biggest difference.

Learn more about our leading-edge discoveries here.

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Our brains are wired for distraction and not for paying attention. Distraction is just our brains having their way with us, leading us away from achieving our goals and creating the life we want.

The good news is we can overcome the temptations of distraction by managing our brains (instead of letting them manage us.) In this episode of UPWIRE, we'll take a look at some simple strategies for doing this.

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Our brains are wired for distraction and not for paying attention. Distraction is just our brains having their way with us, leading us away from achieving our goals and creating the life we want.