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UPWIRE®

Powered by Cooper Strategic

High Performance Neuroscience. Record-Setting Results.

An optimized brain changes everything. We draw on the latest brain science and best instincts of our team—which includes top strategists, neuroscientists, performance psychologists, innovation and behavior change specialists, along with Tier 1 Navy SEALs, fighter pilot commanders, record-setting athletes, and make-it-happen experts.

Yesterday’s solutions and best practices are today’s muddling mediocrity. The best approaches are becoming more precise and powerful every day. We know, because we are discovering and validating them, often conducting leading-edge research on vital breakthrough areas that no one else is studying. We draw on a peak performance research database of more than a million leaders, entrepreneurs, and other game-changers. We find where the smallest changes can make the biggest difference.

Learn more about our leading-edge discoveries here.

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Our brains have a lightening-fast reactivity to negativity. We're drawn to the negative and the \"blame game\" mostly due to the ancient wiring in our brains.

The good news is we can quickly overcome these hard-wired tendencies and stay focused on what matters most. In this UPWIRE podcast, we'll look at why our brains behave this way and how we can quickly stay focused when facing negativity.

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Our brains have a lightening-fast reactivity to negativity. We're drawn to the negative and the \"blame game\" mostly due to the ancient wiring in our brains.