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UPWIRE®

Powered by Cooper Strategic

High Performance Neuroscience. Record-Setting Results.

An optimized brain changes everything. We draw on the latest brain science and best instincts of our team—which includes top strategists, neuroscientists, performance psychologists, innovation and behavior change specialists, along with Tier 1 Navy SEALs, fighter pilot commanders, record-setting athletes, and make-it-happen experts.

Yesterday’s solutions and best practices are today’s muddling mediocrity. The best approaches are becoming more precise and powerful every day. We know, because we are discovering and validating them, often conducting leading-edge research on vital breakthrough areas that no one else is studying. We draw on a peak performance research database of more than a million leaders, entrepreneurs, and other game-changers. We find where the smallest changes can make the biggest difference.

Learn more about our leading-edge discoveries here.

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The brain is built to RISE, but wired to ROUTINE. It is ever-vigilant in noticing and criticizing anything wrong, while missing almost every positive change.

In this podcast, Robert shares some insights on how we can recognize and then steer our brains away from its natural attraction to the negative, in order to UPWIRE our attitude and behavior.

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The brain is built to RISE, but wired to ROUTINE. It is ever-vigilant in noticing and criticizing anything wrong, while missing almost every positive change.

In this podcast, Robert shares some insights on how we can recognize and then steer our brains away from its natural attraction to the negative, in order to UPWIRE our attitude and behavior.