{"store":{"baseInfo":{"podcastTitle":"UPWIRE®: Unlocking Your True Potential","slug":"cooperstrategic","podcastDescription":"This podcast explores the neuroscience of Hacking Human Nature to find better ways to make breakthroughs and unlock your true potential in life and work.\n\n\n\nUPWIRE® is presented by Robert Cooper, Ph.D., a neuroscientist, leadership advisor, New York Times bestselling author (with over 4 million books sold), and founder of the acclaimed 12 Leaders® program. \n\n\n\nUPWIRE® will feature stories and wisdom from Dr. Cooper, along with his latest thoughts and ideas, interviews, and newest research findings. Cooper provides compelling insights drawn from his work with elite performers and top leaders using neuroscience to get the most out of their brains, their time, and their performance.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/16360819/PODCAST_Robert_Cooper_Abj45p.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/16360819/PODCAST_Robert_Cooper_Abj45p_1200x628.jpg?s=5aab2b851531b3a4cf351eba8c1a5f2f&e=jpg","podcastUrl":"https://cooperstrategic.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/cooperstrategic/feed.xml","theme":"waves","podcastDeepLink":"https://www.podbean.com/pu/pbblog-hhwm4-f9a573","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":15,"gmtAdjustment":"GMT-05:00","useDaylightTime":1,"value":-5,"text":"(GMT-05:00) Eastern Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/New_York"},"podcastDownloads":null,"totalEpisodes":55,"showComments":false,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":false,"author":"Robert Cooper, Ph.D.","engagementStatsBaseUrl":"https://d1.podbean.com/webplayer_engagement?u=674475e0b62c2777cf0a1f98","shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-hhwm4-f9a573-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Fcooperstrategic.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog16360819%26podcastIdTag%3Dhhwm4&dfl=https%3A%2F%2Fcooperstrategic.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"dark"},{"id":"Font","val":"Geometric Humanist"},{"id":"SecondaryFont","val":"Open Sans"},{"id":"PlayerColor","val":"#3A61B9"},{"id":"PlayerStyle","val":"player2"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

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UPWIRE®

Powered by Cooper Strategic

High Performance Neuroscience. Record-Setting Results.

An optimized brain changes everything. We draw on the latest brain science and best instincts of our team—which includes top strategists, neuroscientists, performance psychologists, innovation and behavior change specialists, along with Tier 1 Navy SEALs, fighter pilot commanders, record-setting athletes, and make-it-happen experts.

Yesterday’s solutions and best practices are today’s muddling mediocrity. The best approaches are becoming more precise and powerful every day. We know, because we are discovering and validating them, often conducting leading-edge research on vital breakthrough areas that no one else is studying. We draw on a peak performance research database of more than a million leaders, entrepreneurs, and other game-changers. We find where the smallest changes can make the biggest difference.

Learn more about our leading-edge discoveries here.

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The brain is built with an immense untapped capacity to grow, but is hardwired to play small and clutch past habits and old routines.

In this podcast, we'll explore a range of new ways to UPWIRE these default brain tendencies to achieve what everyone else thinks is \"impossible.\"

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The brain is built with an immense untapped capacity to grow, but is hardwired to play small and clutch past habits and old routines.

In this podcast, we'll explore a range of new ways to UPWIRE these default brain tendencies to achieve what everyone else thinks is \"impossible.\"