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UPWIRE®

Powered by Cooper Strategic

High Performance Neuroscience. Record-Setting Results.

An optimized brain changes everything. We draw on the latest brain science and best instincts of our team—which includes top strategists, neuroscientists, performance psychologists, innovation and behavior change specialists, along with Tier 1 Navy SEALs, fighter pilot commanders, record-setting athletes, and make-it-happen experts.

Yesterday’s solutions and best practices are today’s muddling mediocrity. The best approaches are becoming more precise and powerful every day. We know, because we are discovering and validating them, often conducting leading-edge research on vital breakthrough areas that no one else is studying. We draw on a peak performance research database of more than a million leaders, entrepreneurs, and other game-changers. We find where the smallest changes can make the biggest difference.

Learn more about our leading-edge discoveries here.

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Today's blend of noise, technology and distraction-on-demand creates a perfect playground for the brain to indulge in what it loves to do: dabble, coast, seek entertainment, wander and hide.

In this podcast, Robert explores the brain's hard-wired tendency to seek new stimuli, and how we can UPWIRE our behavior and actions to achieve what's possible.

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Today's blend of noise, technology and distraction-on-demand creates a perfect playground for the brain to indulge in what it loves to do: dabble, coast, seek entertainment, wander and hide.

In this podcast, Robert explores the brain's hard-wired tendency to seek new stimuli, and how we can UPWIRE our behavior and actions to achieve what's possible.